▶ Your Answer :
In
the memorandum, the author states that customers who have visited Happy Pancake
restaurants either do not distinguish butter from margarine or use the term ‘butter’
to refer to either butter or margarine. Although, this argument may seem
convincing at first, the lack of explanations leads me to cast doubt on the
validity of statements.
First,
the author should provide more explanations about this recent change. To be
specific, since the restaurants has replaced butter with margarine recently,
the impact on customers should be viewed in the long run. Moreover, the effect
of this change may be larger than expected.
Second,
the author need to add more explanations about the reliability of the survey
which was conducted by just “100” customers. To be specific, 100 customers cannot
be generalized as all customers of Happy Pancake House restaurants. Even though
the portion is exactly consistent with the real situations, if total customers
of these restaurants are significant, 2 percent of customers might be enough to
take toll on the sales of restaurants.
Lastly,
more concrete explanations related to the reactions of customers should be
provided. Even if customers should expose their complaints directly, they can
give adverse feedbacks on these restaurants though indirect methods such as
blogs or twitter. Also, the author considers these customers that they cannot
differentiate butter from margarine or they use term ‘butter’ when they refer
to either butter or margarine since they did not complain when they are given
margarine. However, they might be a
To
bolster author’s claim, the author should provide more detailed explanations on
the survey and the impact of this change and the interpretation on the reactions
of customers. |