As one of the most pervasive and influential popular arts, the movies feed into and off of the rest of the culture in various ways. In the United States, the star system of mid-1920s -- in which actors were placed under exclusive contract to particular Hollywood film studios -- was of consequence of studios' discovery that the public was interested in actors' private lives, and that information about actors could be used to promote their films. Public relations agents fed the information to gossip columnists, whetting the public's appetite for the films -- which, audiences usually discovered, had the additional virtue of being created by talented writers, directors, and producers devoted to the art of storytelling. The important feature of this relationship was not the benefit to Hollywood, but rather to the press; in what amounted to a form cultural cross-fertilization, the press saw that they could profit from studios' promotion of new films.
감사합니다.