▶ Your Answer : There might be some people who believe that when people consider a major purchase, they make their choice following recommendation from their friends or celebrities, or reviews from online communities. However, I personally believe that people follow information from magazines when they consider a major purchase. And there are two reasons why. First, information from magazines is more reliable. Second, people are too busy to gather lots of information for purchasing.
First, people believe magazines very much. To explain, magazines are made from many experts who studied many things in their field for a long time. Therefore, their information deserves to be trusted, and actually people trust it. According to a recent survey done by Korea University, 80% of the respondents said that they believe the information in magazines. They also said that when they should make a major purchase, they used to find information about that through magazines.
Second, people are too busy to collect information and choose one for a purchasing. People don't have time to ask someone whether something is good to buy or not due to competitiveness of today's society. Actually, people's opinions often goes through wrong way. Therefore, they just read magazines to get information. Let me bring up my personal story as an example. When I should select my car, I was so confused because I had heard so many different opinions from many people. However, after I had decided to read a magazine and got a lot of useful information, I chose a model very easily and I drive my car very pleasantly now.
In conclusion, not only can magazines be dependable to get the information, but also they can make people save their time. In this regard, I firmly believe that information from magazines has the greatest impact on people's choice when they consider a major purchase. |