When mass media was developed, many different of advertisements were developed together. At first time, many companies only showed to customers the general information about of their products. But nowadays, it was getting more change as a sensational to attract customers.On the contrary advertisements, to attract more and more customers, have become sensational these days. As a result, advertising have brought bring about side effects such as exaggeration and distortion of the products they sell. exaggerated advertisements and distorted advertisements. Thus, I agree with this statement that most advertisement makes products seem much better.
To begin with, keen/stiff competition among between many of companies causes exaggerated advertisements and distorted advertisements. Nowadays, too much products with new and novel idea items are launched/introduced comes up in everyday. And consumers don’t know what products are good or not but only can get information only via the advertising such as a TV, newspaper, a magazine. As a result, many companies have to decorate/package had to cover more seems better their products than original to attract customers. In addition, some companies try were trying to spread false information. For instance, in my country, some cosmetic company advertised a whitening cream as a functional product and put a with a high price but, it was later exposed as it was false.
Furthermore, a normal advertising cannot attract customers since people are already used to sensational ads. Many different of concepts of advertisement are pouring out to lure lead consumers: some advertising may stir people’s emotion with family’s warm story and some advertising may compare their products with that of a rival company. their competitive company’s products. As a result, when people watch the touching advertising, some people may cry and decide to buy the product. by sad story of advertisements. And people’s heart moved the products of advertising to buy it. As we can see, most of companies are inevitable to make inevitably have to put more and more sensational factors to their commercials to win the customers' heart. more and more to lead consumers’ heart. This phenomenon brings out exaggerated advertisements and distorted advertisements.
As mentioneds above, since we have a too many different of products in the world, consumers are confused and deceived by exaggerated advertisements and distorted advertisements. the stiff competition among companies and the sensationalism in advertising market force corporations to exaggerate and distort the advertisement. Thus, I firmly believe that most advertisement make products seem much better to attract consumers.
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