It has been controversial whether advertising make itmes look much better. Some poeple might argue that advertisements are honest and not deceptive because companies have their own standards of what their products should be like. However, I strongly agree with the statement that advertisements make products look much better that they really are. This is because advertisements have a tendancy to use sound and image effects to show them in a favorable way and provide exaggerbate informations.
Evidently, effective sounds and images enables products to be looked better. It is natural that companies would like to make a huge profit and they use these strategies in TV commercials. It is just a way to lure customers to sell products better. According to a reasearch conducted by KBS, Korean nations televisions, more than two thirds of surveyed people responded that they have been misled by advertisements and spent money on the goods which were showed on the advertisements. However, they were disappointed with the items they bought since the items were not the same as those on the advertisements. Thus, it is likely for people to be lured easily by products which look better on TV commercials than they really are.
Obviously, advertisements tend to focus on advantages of their products. Unintentionlly, weak points of the products can not be discovered and it leads buyers to get goods they would like to buy without knowing the disadvantages. Natually, advertising would end up making puffery. For example, When I was at college, I was misled by puffery on comsmetic products. The exaggerbated advertisement said that everyone who applied this products were able to have beautiful and bright skin. However, any chages on my face did not occur even I appied this cometics for one months. It was just as well that I sufferd form any trouble on my face but the cosmetic advertisement were litte bit deceptive for me. In this sense, advertisements are likely to provide exaggerated information for customers.
To sum up, most products are made seem much better by advertisements. This is because advertising use special effects such as sounds and images and focus on good points of their products.
|