In these days, there are a tons of advertisement flooded out of the television. Many business people like to use TV and newspaper advertisement to boost sales of their products or service and confine in the effects which the advertisements have. Although some might say that the influences of the advertisements on consumers are not so significant, I agree with the statement that advertisement make the product seems better even more for the following reasons; reapetiveness,
Firsf of all, people tend to believe in the fact when the massage is repeated in advertisement. According to the one of theory in the marketing, even though people was not interested in a product at first, after seeing the advertisement and being aware of the existance of product, they begin to have interest about the information related to the product unconsciously. Also, the study verified that not only the advertisement make consumer be interested in the product, but also embed the massages which make product seems more attractive to people. This is why people apt to purchase products in a limited cartegories which they already aware of.
Moreover, the advertisement is able to improve the quality of the brand by showing consumers good images. As it is, many influential companies have already used advertisements to raise the value of their brand and product. The prime exaple is Starbucks which is one of most famous beverage companies in the world. The their unique symbol mark became a trademark of the company and loved by people all over the world. Moreover, not only the logo satisfied people's asthetic pleasure, but also gives them innovative image of the company which eventually led to promoting sales. This can fully illustrate how the small logo can improve brand image as an successful advertisement.
As the media plays important role in people's lives, advertisers are able to make a good impression even more in the advertisement by repeatively stressing the advantages of the products and making brand image more luxurious. I think those influences are so strong that advertisements will be used in many field for a long time. |