It is generally said that most advertisements make products seem much better than they really are. Some people might disagree with the statement because advertisements can be merely descriptions about the products' strong points. I think, however, that most advertisements are far more exaggerated. (광고가 스스로 과장된다는것보다는, 그 물건들에게 어떻게 영향을 준다가 더 좋겠죠?)
To begin with, lots of advertisements often create untrustworthy claims that are not true. It is common that advertisements provides people with misleading information. The best example of this is the advertisement about diet products, which insist for people to loose weight easily. Companies usually use images that compare between before and after feature of the subject. They show that turn outs of the products are pretty astonishing,(대충 무슨말인지 알겠는데 틀린표현입니다. 고쳐주세요^^;;) making people to be lured. According to the Good People Research, a famous NGO in Korea, 80% eighty percent of these images, however, are proven as artificial pictures. Likewise(콤마) many companies try to lure customer to buy their products.(lure은 제가 몇번 써본적이 없어서 잘모르겠네요. 무슨말인지는 알겠는데 문법적으로 완벽한지는 잘 모르겠습니다^^;) though they lie.
Furthermore, advertisement makes mob psychology, causing people to make careless dicisions. Everyone knows that we already have enough stuffs to live without any difficulties; we have a house to live, foods to eat, clothes to put on. However, all of us might acknowledge(약간 안어울려요. realize, presume 이 좋겠네요^^) that we are always under the pressure, which means that we should buy expensive things expensive to be better. person. Most companies know such a fact well, so they create greedy cultures, making everyone want to have, get, obtain specific brands. For instance, Luis Vuitton, a French luxury brand, produces its advertising images by using photos of the most gorgeous models in the world like Claudia Shiffer. So many women are buying the bags because they believe they could be someone like Claudia Shiffer, therby making 'the trend of the year'. However, it is nonsense for rest of the women to be like glamorous models if they get only the Luis Vuitton. This example shows advertisements might convey bring exaggerated messages to our ways of thinking.
To summarize, advertisements make products seem much better not only by using false information, but also by making peer pressure and messages like "you have to buy it unless you'll be behind of others." In this sense, no one can deny the deceptive characteristic of the advertisement.
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