It is generally said that most advertisements make products seem much better than they really are. Some people might disagree with the statement because advertisements can be merely descriptions about the products' strong points. I, however, think that most advertisements are far more exaggerated.
To begin with, lots of advertisements create claims that are not true. It is common that advertisements provides people with false images or information. The best example of this is the advertisement about diet products, which insist for people to loose weight easily. Companies usually use images that compare between before and after feature of the subject. They show that turn outs of the products are pretty astonishing, making people to be lured. According to the Good People Research, a famous NGO in Korea, 80% of these images, however, are proved as artificially modified pictures. Likewise many companies try to lure customer to buy their products though they lie.
Furthermore, advertisement makes mob psychology, causing people to make hasty judgments. Everyone knows that we already have enough stuffs to live out; we have a house to live, food to eat, clothes to put on. However, all of us might acknowledge that we are always under the pressure, a message that we should buy something expensive to be a better person. Mean companies know it well, so they create greedy culture, making everyone want specific brands. For instance, Luis Vuitton, a French luxury brand, produces its advertising images by using photos of the most gorgeous model in the world like Claudia Shiffer. So many women begin to buy the bags because they believe they can be someone like Claudia Shiffer, therby making 'the trend of the year'. However, it is nonsense for rest of the women to be like glamorous models if only they get the Luis Vuitton. As this example shows advertisements can convey exaggerated messages.
To summarize, advertisements make products seem much better not only by using false information, but also by making peer pressure and messages like "you have to buy it unless you'll be behind of others." In this sense, no one can deny the deceptive characteristic of the advertisement.
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