As the number of businesses that are interested in huge
success is increasing every year, it is great worth to discuss whether or not
spending money on advertisements. As far as I am concerned, I am in favor of
the former argument
for a couple of reasons.
To begin with, companies can make a good impression through
advertisements.
Basically, the better images a company displays in
advertisements, the higher p
ossibilities of its goods being chosen by customers.
This is because peoople can not try every product directly and refer to
advertisements before making purchase decisions. For instance, there are two companies.
One company shows a reliable image via advertisements to encourage customers to
consider every product made by it reliable and meticulous. It also
strategically emphasizes products’ fascinating sides, making customers anxious
to buy the product. On the other hand, the other company never promotes their
products. Instead, they invest the money and effort in producing better products,
believing that someday, customers will recognize its products. Then, the former
could attract more customers, because it has showed their products’ advantages
effectively with good impression through advertisements.
Another point to remember is that businesses can make
big hits by showing famous celebrities in their advertisment. Basically, people
thesedays tend to imitate famous celebraties’ life style and even enjoy this.
So, this trend allows businesses to earn enormous profits when utilizing
popular people’s images in their commercial. As an illustration, in a coffee
machine’s advertisement, a business shows a popular actress taking a sip of
espresso for breakfast. Though people know well that missing breakfast can harm
their stomach, people might start to think that this is ideal and fashionable.
Finally, they might think that purchasing that device might make their life
like that of the actress. Indeed, the coffemachine company hugely succeeded in our
country. After watching that commercial, I myself also bought the machine and have
enjoyed morning time with a cup of coffee in a great mood. This implies how huge
the effect of the advertisement can be. Without commercials, the company could
not have made huge revenues by utilizing a top celebrities image.
As I have mentioned above, via commercials, businesses
can not only make a excellent impression but also enormously increase their
revenues by using popular figure’s image. Therefore, it is imperative that
businesses invest money in commercials in pursuit of financial success.