As the number of businesses that
are interested in huge success is increasing every year, it is great
worth to discuss whether or not spending money on advertisements is beneficial to become successful. As far as I am concerned, I am in favor of the former argument
for a couple of reasons.
To begin with, companies can make a good impression
through advertisements.
Basically, the better images a company displays in
advertisements, the higher p
possibilities of its goods being chosen by customers. This is because people can
not try every product directly and refer to advertisements before making
purchase decisions. For instance, there are two companies. One company shows a
reliable image via advertisements to encourage customers to consider every
product made by it reliable and meticulous. It also strategically emphasizes
products’ fascinating sides,
making customers anxious to buy the product. On the other hand, the other
company never promotes their products. Instead, they invest the money and
effort in producing better products, believing that someday, customers will
recognize its products. Then, the former could attract more customers, because
it has showed their products’ advantages effectively
with good impression through advertisements.
Another point to remember is that businesses
can make big hits by showing famous celebrities in their advertisement.
Basically, people these
days tend to imitate
famous celebrities’ life style and even enjoy this. So, this trend
allows businesses to earn enormous profits when utilizing popular people’s
images in their commercial. As an illustration, in a coffee machine’s
advertisement, a business shows a popular actress taking a sip of espresso for
breakfast. Though people know well that missing breakfast can harm their
stomach, people might start to think that this drinking coffee instead missing breakfastis ideal and fashionable. Finally, they might
think that purchasing that device might make their life like that of the actress.
Indeed, the coffe machine company hugely succeeded in our country. After
watching that commercial, I myself also bought the machine and have enjoyed
morning time with a cup of coffee in a great mood. This implies how huge the
effect of the advertisement can be. Without commercials, the company could
not have made would
not be able to make huge
revenues by utilizing a top celebrities image.
As I have mentioned above, via commercials,
businesses can not only make a excellent impression but also enormously
increase their revenues by using popular figure’s image. Therefore, it is imperative that businesses
invest money in commercials in pursuit of financial success.
채점기준표
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Grammar
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Contents
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Example
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Coherence
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점수
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3
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4
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3
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4
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Score
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Good 21-30
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-허술한 문법이 약간 있으며 조동사 사용에 혼동이 옵니다
-쓸데 없이 길게 말하거나 길게 말해야 하는 부분을 급작스레 줄이는 경향이 있습니다
-커피광고 예가 굉장히 좋고 자기 주장이 분명합니다.
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