▶ Your Answer :
Some people consider the recommendation
from their friend when they decide to purchase. But I think that the reviews
from online communities has vastly impact on people’s choices. This is because online
communities have large amount of information related to the item people want to
purchase and the reviews on website typically involve the images of the item,
which enable people to be more informed.
To begin with, the reviews from online
communities have a great impact on people’s choices because there are plenty of
data which are associated with the items people want to purchase. So people can
easily evaluate the values of item and goods. On the other hands, the
information provided from friends or magazine are usually overestimated and
objective. For example, magazine might give people the recommendation of the
items because they are just sponsored by the company that made the corresponding
item. So magazines are more likely to provide the faulty recommendation to
people. On contrast, in the case of reviews from online communities can provide
great quantity and quality of data about the item because they are written by
public consumers who don’t have any bias or purpose. So I strongly believe that
the reviews on web site have greatest impact on people’s choice.
On the top of that, the reviews on the web
site can affect the people’s purchasing or choices very strongly because they
usually contain many images of item, so people are able to evaluate the item’s
real value more closely. The information provided from magazine also give
people the images of goods but the images shown on the magazines often are
taken by professional photographer, so making their appearance more fascinating
and exaggerated. But the reviews from online communities can provide real the
images of items. And the trustful images on communities encourage people to choose
to whether they purchase goods or not. So
I think that the most powerful means which affect the people’s choice is
reviews on online communities.
To sum up, I believe that the reviews on
online communities can highly influence people’s choices for the following reasons,
firstly they can provide the good quantity and quality of reviews and secondly,
also provide trustful images of goods. |