▶ Your Answer :
In this memo, the author argues that the local television station should restore the time devoted to weather and local news to its former level. Although this seems persuasive at first, the unstated evidence leads me to question to the validity of the argument.
First, the author must provide the evidence on more accurate number of complaints about late-night news program. The author explicted stated that the station have complainted the coverage of weather and local news from viewers as the late-night news program has increased time of national news. The author believed that most of the complaints are about the shorter coverage of weather and local news. However, it is possible that the complaints are very marginal, and most viewers are contemplate so they didn't call to the television station. If we don't have this evidence, it is too urgent to conclude viewers of late-night news program wants to longer coverage of weather and local news.
Additionally, the author needs to provide what is the real reason the advertise canceled and how many advertise cancelled. The author admantly insists that advertise during the late-night news cancelled since late-night news program have only short time for weather and local news. However, it is entirely possible that the business cancelled advertise is not local. Even if the cancelled advertisement is from the local business, they could cancel the ad not due to the coverage of the new, but due to the financial situation of themselves.
Lastly, the evidence that the author should provide is that restore the time devoted to weather and local news rather national news would attract more viewers to the program and avoid losing advertising revenues. The author believes that the restore the time for weather and local news could attract more viewers and advertise.
But, the only restoring time is not panacea. It is entirely possible that the late-night news is not popular anymore since the main staff have been changed or the time of the late-night news is too late for most people. Thus, if the author didn't provide more detailed information, we cannot conclude that adjusting time for weather and local news will seize the advertising revenues.
In conclusion, the arguments is unwarranted in many grounds. To bolster the argument, the author should provide more evidence on soundness of conclusion. |