▶ Your Answer :
The author argues that Movies Galore should reduce
operating hours and eliminate movies that were released more than five years
ago. Although the argument seems convincing at first, the lack of evidence led
me to question its validity.
First, the author should suggest evidence whether reducing
operating expenses is a sound idea to resolve the decline of profits. The
author claims that raising prices is not a good option because the stores are
famous for out low prices. However, people may rent DVDs there because the
stores have longer opening hours than other stores. If that is the case,
reducing opening hours would bring adverse impact on the profits.
Second, the author needs to prove that the case of downtown
Marston which is reducing operating hours and removing stocks that were
released more than five years ago is sound. The innate condition between
Marston store and other stores may be different significantly. It is possible
that other stores are located in neighborhoods where many young professionals
live. They tend to work over 6 pm. Closing the stores at 6 pm would result in
losing the customers. Moreover, it is plausible that a plethora of customers tend
to rent classical movies. If the stores remove the older movies from the stores,
many customers would stop going to the stores and rent DVDs.
Lastly, the author should provide evidence whether the conclusion
that other stores need to adopt the strategies of the Marston store is logical.
The author states that they received only few complaints. However, Marston
store only adopted the policy last month. Moreover, many people do not usually
file a complaint, but stop going to the store instead. Therefore, the result
should be viewed in the long run. In addition, it may be an effective strategy,
but not the “best” solution. Finally, it would be far-fetched to predict improvement
of profits without examining how much income they will lose after reducing the operating
hours. If customers gave up going to the stores because they cannot find available
time, the income will decrease. Thus, it would be difficult to conclude that
profits will increase.
In conclusion, the author’s argument is unsound in many
aspects. To strengthen the argument, the author must provide evidence regarding
the case of Marston store, factors for the decline of profits and whether the
new policy will boost profits.
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