▶ Your Answer : In the application, the developers argue
that a new jazz club in Monroe would be a tremendously profitable enterprise.
While, at first glance, this argument may seem convincing, several lacunae and
lack of solid evidence will make the proposal dubious. First,
the developers need to provide more pieces of evidence on the expectation that
the C-Note, the proposed new jazz club in Monroe, would have the local market
all to itself. The already mentioned reason of this expectation is that the
nearest jazz club is 65 miles away. However, this distance may not be
substantial for jazz maniacs. Even though a jazz club might be farther away
than 65 miles, those who love jazz music may be willing to go there if it is
well equipped and has prominent musicians. Thus, without taking account of such
other factors, domination of the proposed new jazz club on the local market may
be unwarranted.
Second,
it might seem plausible to think that if jazz is extremely popular in Monroe, a
new jazz club would be successful. However, the developers do not present
relevant and cogent evidence about the high popularity of jazz in that region.
Above all, there is no evidence that all attendees of Monroe's annual jazz
festival last summer were of Monroe residents. If most attendees came from
other regions, it cannot be adamantly said that jazz is popular in Monroe. In
addition, the statement that several well-known jazz musicians live in Monroe
is also irrelevant. The mere fact of residence of prominent jazz musicians in
that reason does not directly indicate high popularity of jazz in Monroe. They
are probably living in Monroe just because Monroe is a placid place favorable
for rest. Plus, when it comes to the highest-rated radio program in Monroe, the
developers should present more comprehensive statistics. ‘Jazz Nightly’ could
be highest rated only among the programs in the same time, but it could be not
high overall. To show demonstrate the popularity of jazz in Monroe, the
developers should supplement the argument with more direct and strong evidence.
Lastly,
the developers evoke a nationwide study to make a case for their proposal.
However, it is dubious that the nationwide study is representative for the
local conditions of Monroe. This proposal suggests that the jazz fans of Monroe
would also spend $ 1,000 per year on jazz entertainment; however, it could not
be corroborated. Moreover, jazz entertainment includes not only jazz club, but
also CDs and concerts. Thus, to correctly expect how much money would be spent
on a new jazz club, it is determined that how much money does jazz fans who
reside in Monroe annually spend only on jazz club.
To
sum up, the developers’ application is not persuasive on many respect. To
bolster the argument, they should present more detailed evidence and analysis. |