The given table illustrates the expense of advertising and revenues of five different products from a European company in 2004.
Looking at the table more closely, one can see that the company spent the highest percentage on the television advertising cost by 40.6%. The second-highest rate in commercial expense was air conditioners, by 36.6%. Surprisingly, these products were only two that expense which the revenues were lower than expenditure. The percentage of income was 16.4% and 23.7%, respectively. It is noticeable that computers had the highest figure at revenues among the five products by 42.95%, which was nearly three times higher than its commercial costs.
Overall, it is clear that the percentage of advertisement costs did not exactly proportionate with its revenue. Three electronic products, computers, fridge, and washing machines, have a higher rate of profit than its advertisement costs. Meanwhile, air conditioners and TVs have a higher rate of expenditure than their income.