▶ Your Answer :
People generally
think that advertising is the most influential factor in sales of product. Researchers,
therefore, tend to associate the sales volume of goods with the power of
advertisement rather than the need of society. However, I disagree with the perspective
because I am strongly certain that the influence of commercial advertising have
been overestimated. In this essay, I will elucidate the over-assessment of
advertisement and suggest my standpoint on the issue.
Firstly, it is
difficult to illuminate the causality between advertising power and the
increase of expense. The rise of sales can be more likely to be related to the
economic growth of the society rather than advertisement. In addition, the high
awareness of brand is not always connected to sales of the goods. Hence, it is
not evident that the high sales of popular items reflect on the leverage of
advertisement.
In particular, as
the living cost is dramatically climbing, consumers also begin to investigate
thoroughly the reliability and availability of the products. As a result, commercial
businesses cannot but consider the taste of people in priority instead of
overconfidence in the power of advertisement.
Secondly, with
internet rapidly getting pervasive in daily life, people can easily share the
information about the quality of products. In other words, consumers are no
longer swayed by the exaggeration and distortion of advertisement. Furthermore,
people are inclined to distrust the contents of advertise, since many advertising
companies have been doing deceptive advertisement. Almost consumers have
negative perception on the contents of advertising. Besides, enterprises
scrutinize the preference and appetite of potential consumers before they
publicize their items. That is to say, advertisement cannot ignore the need of
society and have to reflect public desire.
To conclude,
advertising power is not the most conclusive factor in the amount of sales,
even though it cannot be totally overlooked. The advertisement that cannot
mirror on the craving of consumers will not keep with consumption trends of
modern society.
|