The given table provides information about expenses of four car manufacturers for five different advertising channels in the UK in 2002 measured in millions of dollars.
Overall, all car companies spent the most money on TV commercials, while expenditures were allocated in the cinema were the least. Moreover, for advertisement in radio, companies spent the same amount of money which is $15 million.
To be specific, Renault spent $45 million in TV advertisements which is the same amount for Rover’s expense in press. The difference of advertising cost in outdoor between Renault and Rover was $5 million that Renault spend more money as $1 million. While Rover did not allocate any advertisements for cinema, Renault paid $6 million.
Meanwhile, Cetirizine
spend more money to advertise their products in press compared to Vauxhall with
$12 million. However, it is clear that Vauxhall paid to cinema as $5 million,
that Cetirizine did not consumed at all. For advertising in outdoor, both Vauxhall
and Cetirizine allocated money as $7 million and $3 million respectively which Vauxhall
spend more money.