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The table shows the percentage of costs in the advertising and the products at a Eurepean company in 2004.
Overall, it is clear that as for the televisions advertisement costs, its proportion had the highest value, at about 40%. In contrast, in revenues, the share of computers had the highest figure at more than 42%.
Looking at the graph more closely, one can see that the share of advertisement costs of televisions represented more than 40%, which was 2 times more than all of the costs combined except for that of air conditioner. Along with air conditioner, its share accounted for approximately under one-second of the total. Meanwhile, in revenues, rateof computers stood out, representing almost 43%. Even though it had the highest value in revenues, the percentageof advertising computers made up only under 13%. Its proportion was followed by air conditioners sector, similar with the trend of advertisement costs, with 23.7%.
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