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It is true that advertising is one of the successful marketing strategies nowadays. Most companies utilise advertisement to maximise the promotion in order to appeal to potential customers as many as possible for their profit. However, there are groups of people who believe that the advertisement is no longer essential to convey how product’s characteristics are whether efficient or non-efficient. I believed that the advertisement is more effective way to present the things; however, there are pros and cons about this issue. People who think that showing up their product with strong attracts is influenced by the rate of consumption. As many customers are exposed to the addictive advertisements such as lively songs or an outstanding quality of product illustrations, it helps people to keep considering products manufactured by specific companies. Thus, the product description or any detail could move through an individual’s mouth to the others who needs that item more than themselves. In addition, as the Internet is very popular nowadays, media production creates more synergy when it is produced for the product advertisement. It affects many people as the exposure increases due to the development of mobile devices. Therefore, many optimistic perspectives explain that the advertising persuades consumers effectively. On the other than, people in the opposite side implement their thought that it is no longer efficient to attract people to buy items. This is evident that the exposure to the advertisement increases exponentially, indicating that its effectiveness becomes lowered; so that it may not impact critically to the customers. Moreover, majors are independent enough to search up their needs and wants by themselves as the Internet assists them. Additionally, advertisement is everywhere making it as common as well as people psychologically tired about identical presentations of specific products. As a result, some people believe that no more attention to the advertisement is made. Consequently, the advertisement is shown in various delivery as the ways for the delivery are common. However, its efficiency is higher than none, as some potential consumers are still attracted by artistic presentations and buy the product. |