Q. Some people think that the advantages of advertising sports products through famous sports players outweigh the disadvantages. To what extent do you agree?
A. These days, many sports brand companies make contracts with popular sports stars to promote their products. Although it is a big adventure that a company has to get a huge potential risk called loss, some people think that the advantages are bigger than the drawbacks. I totally agree with this statement for some reasons below.
First, when a company makes a contract with sports stars, although they are really good players, the company gets a very big risk. Not only the players' performances are bad, but also when they are injured, or have bad news about their behaviors. These negative events will cut the efficiency of promoting the products, eventually, it will lead to a cut of the profits. (여기는 밑에서 말씀드리겠습니다.)
However, the advertising products through famous athletes has more advantages. When a sports star has a very successful season or gets a record in a game, the product advertised by the star advertising product will be sold very quickly. Showing people some great behavior regardless of the sport such as donating for children will be also a good signal for sales selling. Moreover, If if the sports star retires with the greatest records, the product will be a legendary thing. For example, Michael Jordan who was the most famous basketball player in the world had shoes called Air Jordan, and it became a long series shoes through his amazing fame, so the Air Jordan series still comes out.
To sum up, when a company makes a sign with a popular sports player, the company takes a risk which goes with being adjusted by the player's behavior or performances. However, when the player shows great performances, nice behavior, or if If the player becomes a legend like Michael Jordan, the profits that come out through the promoting contract will be the best. Hence, in my opinion, the advantages are bigger than the flaws.
총평: (6/6/7/6) 6.5
논제 첫 문장의 outweigh 때문에 헷갈리셨을 수도 있는데, 이 논제는 뒤의 to what extent do you agree에만 주목해주시면 됩니다. 고로 본론1은 그냥 장점만 적어주시면 돼요. 비법노트 게시판 4페이지에 가시면 후라이드 vs 양념 이론이라는 글이 있을 겁니다. 그걸 한번 정독해보세요!
수고하셨습니다 :)