안녕하세요 선생님! 요즘 정신 못차리고 공부에 좀 손을 놓다가 다시 붙들고 있어요.
독학으로 라이팅 목표점수는 7.0이고, 지난번에 6.5 받았었습니다. (8777 다음주 토요일까지 목표입니다... )
이번 작성은 총 42분 걸렸습니다. 늘 감사합니다!
네 연님, 오랜만에 오셨네요! 일단 연습 때처럼 '시간 문제 없이' 만 실전에서도 해주시면 충분히 7.0은 받으실 건데, 그 시간이 관건이 되겠습니다. 이건 알아서 잘 줄여주셔야 해요!
Q. An increasing number of people are buying what the need online. What are the advantages and disadvantages for both individuals and companies to shpping online?
A.
More and more people are getting familiar with buying items they need online compared to the past due to the development of technology. There are both merits and demerits for individuals and companies in terms of this phenomenon.
On the one hand, on an individual level, people are able to compare whatever items whatever they want very easily and quickly. Nowadays, it is not necessary necessarily for people to visit an offline the store in person because there are a number of web platforms which show numerable products. They even help consumers compare prices, give an expected delivery time and they also provide them with countless reviews from former buyers so that consumers can buy items smartly from various informations. For the company, it also benefits by reducing the maintanence cost. Since the company does not pay the rent for a physical space for the store, it can save money.
However, on the other hand, despite of the convenience of comparing items and cost-effective running their business, there are definitely some disadvantages for individuals and the company when it comes to online shopping. Firstly, online customers are more likely to be decieved by the fake and exaggerate images of item. They have no choice but to depend on the images which illustrate the characteristic of products. Therefore, many companies make use of this limitation that their customers cannot check the details of products by touching. To take an example, I have many experiences when I was disappointed by wrong color or different fabric clothes with the images the company shows on its website. (시간이 부족했다면 여기부터 날려버리시면 됩니다.) Secondly, an increasing number of companies are also struggling with the competition, especially on the marketing because it is a kind of war of advertisements. More attractive images and copies mean more purchases by their online customers. Therefore, many companies need to spend too much money on planning strategies of online market, rather than on improving the product itself to survive in the highly competitive circumstances. I would say too much budget for visually eye-catching advertisements is a waste for the company and it could lead to unnecessary expense for customers as well.
In conclusion, while shopping online offers people convenient and fast shopping and makes companies save costs of maintanence of store, it also causes side effects for both individuals and companies in terms of images as marketing strategy.
총평: (7/7/7/7) 7.0
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