Many museums and historical
sites are mainly visited by tourists and not local people. Why is the case?
What can be done to attract local people?
It has often been reported that the majority of visitors
to historical places and museums are not indigenous residents but travelers
from other areas. This phenomenon originates from the fact that local
inhabitants are usually uninterested in the sites familiar to them. Thus, adding
new features to such places is needed to attract more local citizens.
The most decisive factor that prevents local people from
visiting the historical locations or museums nearby them is familiarity. It
is highly probable that local residents are not fascinated by usual and banal things for
them. In contrast, visitors from other areas, especially foreigners, would
likely to be captivated by the buildings, remains, and artifacts that are
exotic and unusual to them. As a corollary, the aforementioned places are
generally filled with tourists, rather than local inhabitants.
Therefore, if regional governments or civil
organizations intend to promote those sites to local citizens, they have to
arrange particular events or activities looking new and interesting to the
citizens. For example, a myriad of local museums have organized cultural
activities that realize the traditional festivals and ceremonies. Some of them
have also held special classes for visitors that instruct how to make
traditional style tools. Despite the indifference of local people in the past,
these museums could gradually increase the number of local visitors due to the
changes. If they had not introduced any transition, they would not have to
succeed in attracting local residents.
To sum up, the main reason of the relatively small
number of local visitors to historical places or museums is their lack of
peculiarity to the locals. Hence, it is necessary to give those sites freshness
in order to attract more local people.
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