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This table graph shows the advertising costs and revenues of five types of products sold by a European company in 2004. Overall, it is clear that it is not relevant with advertising and revenues. The biggest investment in advertisement costs was televisions. In contrast, the lowest advertisement costs were washing machine. However, the best revenues were computers. Looking at the table graph more closely, one can see that it is opposite results related to advertisement costs and revenues. The highest advertisement cost products were televisions as 40.06 percent and the air conditioners as 36.6 percent. However, televisions percentage of revenues was 16.4 and the air conditioners were 23.7 percent. Nevertheless, the computers, refrigerators and the washing machine were advertisements costs lower than other products. However, they were given higher profits for a European company. Furthermore, especially the computers were the highest profits at 42.95 percent. But, the computer advertisement costs were only 12.96 percent.
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