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In a marketing field, it is essential to gather the personal information of consumers, it is because they utilize the data for various reasons. Thus, from time to time, the collected personal data is shared with other companies frequently nowadays for their marketing goals. However, gathering and sharing private information among enterprises have upsides and downsides for some reasons which will be discussed in this essay.
To begin with, through collecting and sharing the private data of their customers by the companies, their current consumers and the potential customers can be provided personalized advertisements. For example, SNS companies such as Facebook can collect the personal data of their user like their pet, age, and nationality, and they can share it with Amazon, so when the users access the website of Amazon, they will show some of the ads which are related with their life. Moreover, by doing so, the companies can save the budget for the marketing. Since with the private data, they can target their potential customers, and they can make appropriate ads for them.
Nevertheless, there are some demerits of collecting and sharing the personal data of the consumers. First of all, while they are gathering and sharing the private data, the personal information can be mishandled, and this can be a danger to the public. For example, while they are sending and receiving the personal data of the customers, it can be hacked and used for crime. In addition, it makes the customers hard to manage their private information. It is because they dose not know which companies can access their personal data, and the purpose of collecting and sharing.
To conclude, gathering and sharing private information is vital in the marketing industry. Since they can offer personalized advertisements for their customers and it can decline their budget of marketing. However, from time to time, this can be used for other reasons which can be dangerous, and the customers does not even know who has their personal data.
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