▶ Your Answer :Some people think that there are many ways other than advertising to succeed in business. However, in my opinion, advertising should not be negelected for two reasons: First, to make people buy your product, it is essential to have people know your products. Second, people nowadays are so busy that they do not buy products meticulously. To begin with, the first step to get your consumers buy your product is letting consumers know the product and the best way to achieve this is by advertising. Suppose that there are two products and you know one of them and never heard of the other one. It is obvious that you buy the one that you already know of. By advertising, you can easily gain your goal to make consumers informed about your product. There was one investigation done by business majors to demonstrate the tendancy of people's consuming behaviors. They set two products and ask the participants which product they would buy. One product was advertised one and the other one was not.Almost 89% of the consumers responded that they will buy the advertised one. The reason was that they did not want to take over the risk of choosing bad products. On the top of that, since current people are too busy to get over all the features of products, they just buy the product that is familiar with. If people consider many other factors such as price, design and quality when buying products,it is wise for company to perfect the quality of the product to fascinate customers. However, people currently have too much pressure on their studies and workplaces so thorougly checking the products is secondary to them. Last weekend, I read one article about consuming behaviors of people thesedays. It says that there is not much motivations to investigate over the feature of commodities.One housemaker stated that she just buy the advertised products since it is the best way to buy the guaranteed products so that she can save time. She also said that there are many things to do so even she have free time, she just rest and never look into the products. In conclusion, considering the importance of knowing one products and that people just buy products roughly, I firmly hold that it is crucial to spend money in advertising to achieve successful results. |