▶ Your Answer :
Some people might think that most advertisements help products to look even better than they really are. This is attributed to the fact that many advertisements exaggerate products' characteristics and customers could not identify them before they purchase those products. However, I believe that actually not many advertisements help products to look even better than they really are for two reasons.
First of all, thesedays customers do not easily believe what most advertisements say. As there are a lot of advertisements around people's life, they realized through their experiences that they should not believe what advertisements literally say because almost all advertisements exaggerate their products. In addition, due to the advancement of technology, especially the internet in modern days, it become easy to find other people's comments about the product through internet communities and customers believe them, not advertisement. So, sometimes too much exaggerated advertisements are revealed that actually they are not, which can rather give negative effect on those products. Because of these factors, firms don't try to exaggerate too much or those advertisements fail to make products to look even better than they really are. For example, since I am interested in cosmetics, I enjoy to see cosmetic products and their online community. Almost all advertisements of cosmetics say that they last long time and don't be washed away easily. However, after I used many of them and found that they were not true, I don't believe those advertisements any more because they always say the same good thing. For me, advertisements have an effect of making me give attention to their products, but they don't make products look even better than they really are.
Additionally, relatively many advertisement fail to give positive image because of wrong advertisement method, moral issues, or problems of different values. Not all advertisement succeed to deliver positive and desired message they wanted to send. It is obvious that thesedays people are exposed to too many advertisements, so they have became particular about those advertisements. To be specific, products with too often advertised, containing morally wrong contents, or showing values that are too different from overall society are easy to give negative impact to customers. Then, they cannot make products to look even better because customers already have negative image of those products. According to a private survey conducted by Seoul National university of Korea, most of surveyed respondents answered that they got positive images or good information from only about 40 percent of advertisements they are exposed to. For the other 70 percent of advertisements, they got negative images in various reasons such as annoying advertisements and abasement of women.
In conclusion, actually not many advertisement help products to look even better than they really are. This is because customers do not believe easily what advertisements say and relatively many advertisement fail to give positive image due to wrong method or moral and value issues.
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