▶ Your Answer : There has been an argument regarding the issue of whether television advertising directed toward young children should be allowed or not. Some people maintain that the advertisement should be allowed. However, from my perfectives, I would say that advertising to young children should not be allowed. I will present two reasons to support my ideas. To begin with, today’s advertisement provides biased information to promote their sales. As modern society is becoming competitive, advertisers avoid providing negative information on their products and focus on displaying attractive aspects. This skewed information is likely to prevent children from choosing the proper product for their needs. As a case in point, when I watched the advertisement of a cookie, the advertisement said that I could gain more energy, if I take their cookies during the break. Thus, I usually bought the cookies subconsciously believing that it would give me more energy. However, I suffered from health problems because of sugars and calories in cookies. Without the biased advertisement, I would be able to choose more healthy snacks. Such example clearly depicts that television directed toward young children should not be allowed. In addition, advertising nowadays lures children to buy its product in various ways. One of the main tactics is associating its product with favorable images that children wish to imitate. When children want to copy this idealized image of a product, they tend to buy it regardless of its necessity. For instance, I had an experiment conducted to find out the relationship between advertisements and consumer’s consumption. One group was consisted of those who spent more than two hours a day on watching television advertising, while the other group was made up of those who did not access to the advertisement. I found that the former was more likely to buy too much things. Especially, they spent money to buy not only luxury items but also unnecessary products. This implies that attractive images in advertisement tempt children to buy products that they do not need. Therefore, the television advertising toward young children should not be allowed. In a nutshell, my contention is that advertisement for young children should not be allowed. This is because preventing from buying right things and luring to buy unnecessary things. All in all, the importance of keeping children from bad advertisement cannot be overestimated in life. |