There has been an
argument regarding the issue of whether television advertising directed toward
young children should be allowed or not. Some people maintain that the
advertisement should be allowed. However, from my perfectives perspective, I would say that advertising to young
children should not be allowed. I will present two reasons to support my ideas.
To begin with,
today’s
advertisement provides biased information to promote their sales. As the modern society is becoming competitive,
advertisers avoid providing negative information on their products and focus on
displaying attractive aspects. This skewed information is likely to prevent
children from choosing the proper product for their needs. As a case in point,
when I watched the advertisement of a cookie, the advertisement said that I
could gain more energy, if I take took their
cookies during the break. Thus, I usually bought the cookies subconsciously
believing that it would give me more energy. However, I suffered from health
problems because of sugars and calories in cookies them. Without the biased advertisement, I would be
able have been able to choose more
healthy healthier snacks. Such example
clearly depicts that television advertising
directed toward young children should not be allowed.
In addition,
advertising nowadays lures children to buy its product in various ways. One of
the main tactics is associating its product with favorable images that children
wish to imitate. When children want to copy this idealized image of a product,
they tend to buy it regardless of its necessity. For instance, I had an
experiment conducted to find out the relationship between advertisements and
consumer’s
consumption. One group was consisted of those who spent more than two hours
a day on watching television advertising (2시간 이상을 광고만 본다는 게 조금 극적이라고 생각합니다), while the other group was made up of those who did not have access to the advertisement. I found that
the former was more likely to buy too much things. Especially, they spent money
to buy not only luxury items but also unnecessary products. This implies that
attractive images in advertisements tempt children
to buy products that they do not need. Therefore, the television
advertising toward young children should not be allowed.
In a nutshell, my
contention is that advertisement for young children should not be allowed. This
is because it prevents them preventing
from buying right things and luring lures them
to buy unnecessary things. All in all, the importance of keeping children from
bad advertisement cannot be overestimated in life.