▶ Your Answer : Undoubtedly, advertisement plays a significant role in people's daily lives in many of the places where they work or play. Some people say that most ads make products seem much better than they really are, while others do not. Both side may have their own reasons to support their view. If I had to choose one, I would say that putting an ad makes products seem much better than that of the quality. There are several reasons as follows. To begin with, commercial advertisement that we can see in daily life provides fantastic and positive images. These artificial images make us think that advertised product is really good and have an impetus to buy this products. For example, in the University of Harvard, researchers did an experiment of an impact by advertisement. One group consists of people who did not see the advertisement before buying the product. The other group is people who see the advertisement of the same product. The interesting result is that first group people pick other product which has good quality and beautiful design and the latter group people consumes the product which they saw in ads. Regardless of the quality of the product, people have a tendency to buy the advertised product because of the man-made image. In addition, the true goal of the advertisement makes a high profit. To make a big earning, the advertisement has to entice people in many ways. Take my episode. When buying computer, my choice is based on the cost and design before watching an advertisement. But though the TV, many times were exposed by an ad of certain computer. Also, the model in the ad was my favorite movie star. Eventually, I could not compare the many features of the computer and I just bought the popular computer by the commercial ads. At that time, many friends called me stupid of advertisement since I bought the low quality and high cost product. The computer I bought was notorious for many of disorders. Advertisement may keep consumers from buying rightly. All things considered, I strongly believe that a lot of advertisements make goods seem much better than they really are. All in all, the importance of the advertisement cannot be overestimated in business world. |