▶ Your Answer :
Some people might say that putting more money in advertising is a waste of money. However, in my opinion, it is necessary to invest more money in advertising. First, advertisement makes customers know the existence of the business and feel positive about the company’s image. Second, advertising can increase the company’s sales.
To begin with, Advertising is a good way to promote and advertise the company. To be specific, advertising ensures customers to react favorably to the company. If you don't put money into advertising, the corporation will be very difficult to succeed. For instance, there was a survey conducted by Korea Federation of Advertising Associations, with current employees as respondents. The purpose of the survey was to understand the consensus view about the effectiveness of advertisement for success. The majority of respondents ranked high annual pay rates over low pay rates. An overwhelming 80% responded that there are more positive outcomes of putting more money. The reasons are were mainly concerned with a good impression on the firm. This survey proves that for success, the business should invest their money on advertisement.
On top of that, compared to companies which do not advertise, The advertising company makes it easier to sell their commodities. Advertisement offers a lot of information to customers. It would be easy to understand if you think about how much you rely on advertising that you have seen in your daily life. A sudy conducted by a group of Advertising Creation majors in Seoul University is a good example of this. The researchers tracked the habits of 200 students over a 3 year period, in order to find out how much they depend on advertising when they buy commodities. What they found was intriguing. The students tend to buy more familiar advertising products that they have encountered. The reason was that they think familiar products would be better.
To sum up, The more business invest in advertising, the more they can promote their company and enhance the images of corporation. Also, it can provide a lot of information to customers and generate profits. In this regard, I firmly believe that business should put more money on advertising.
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