Some people might say that a well-made advertisement ensures the success of a product. However, I disagree with this idea for following two reasons.
To begin with, most of consumers already know that advertisement do not warrant the quality of a product. As a result, nowadays they are likely to concern about a product’s price, overall quality, or evaluation from other users. Therefore, the popularity of a product with low quality would not be increased even if the advertisements for the product were excellent. Rather, the reputation of the product among consumers might be deteriorated, and the manufacturer would have be gotten lots of loss. For example, last year, a famous company in my country, Samsung, made a new smart phone, galaxy 7. Many people already have been anticipating the phone since the company made an advertisement with high-quality in order to advertise the phone. However, the phone had a problem in its battery, and there were many accidents that it’s' battery exploded. As a result, consumers required to refund, and the image and reputation of the company were was fallen.
Moreover, spending money on advertisement is not helpful for the business. This is because, in this situation, the company should pay lots of expenses for the advertisement. In other words, if advertisement expense were high, the total profits the company can get would be necessarily decreased since the proportion of the expense among total revenue is too much. As a result, the company should not be given help from the advertisement. In this sense, I will talk about my friend’s case as an example. Last year, my friend erected a company making a hand cream by using natural ingredients. To make a huge profit, she requested an advertisement, and paid lots of money. The effect the advertisement was favorable. Myriad of creams were sold. However, total pure profit she was given was too small because she invested money too much in making the advertisement.
In conclusion, when it comes to selling a good, the quality of the product is more important than the advertisement, and investing lots of money to the advertisement would be not helpful for the profit. In this regard, I firmly believe that people should not spend money too much making advertisement in order to achieve success.
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