▶ Your Answer : I think reviews from online communities can affect our shopping life in many ways. When we buy something first of all, we search for other people's review. And searching other opinion about things became a big part of our shopping lives. First, we can see how it looks like and how convenience it is. We can see real appreance throught the pictures what bloggers took themselves. We can even find out that it looks more smaller than what i thought or bigger. It is common situation that when i buy some clothes that seems like it will perfectly fit to me. But turns out that it is shorter than i expected. So seeing pictures and listening opinion of other people in online will give us a appropriate expectation before buying something. Second, unlike information from advertisement, bloggers assure us that it is really good or not. Some bloggers took the money from company for advertising but others don't. We can expect appropriate quallity of product and know how really useful it is. For example suppose that i buy product without searching online. Although it is easilly broken it is hard to refund or even i can refund, it is exhausting situation which i want to avoid. Instead of it, just googling before buying product make me know expected situations. Bloggers wrote their life time experiance about product what i want and i can find it's disadventages easily by this. Lastly, it gaves us a lot of information about things what we can't think with out searching from online. Bloggers can easily teach how we should use it. And it notices us how useful products are. At the end, it makes us buy that things. For instance, i didn't think about the useness of wireless bluetooth earphone and also i didn't know they exist. But when i saw the blog about that, i needed it for my convenience and i wanted to buy that. Finally it comes out true and i use it well untill now. To sum up, unlike recommendation from friends and information from magazines, reviews from online communities give us more useful information about product. And nowdays it became very common method which is used before shopping. |