▶ Topic :
According to the reading passage, the
author mentions that the franchise has many advantages and it could be helpful
for people who are ready to start a new business. However, the lecturer
contradicts the reading passage's claim by making each counter point.
First, the lecturer contends that franchising
companies force owners to buy products which the companies produce. Although
owners can get the products at lower price in a market, the companies do not
allow owners to buy the products through another way. This casts doubt on the
reading passage’s claim that most franchising companies provide liable
suppliers, and it will protect owners from risks of losses.
Second, the lecturer claims that the owners
have to pay the companies for advertising cost. The companies require the fee
from owner and it would be 6% of sum total in sale. Also, this advertisement is
not for owner's business, but their brand. As a result, the owner just gets
little benefit from the advertisement, despite the fact that they spend much
money.
Third, the lecturer points out that there is
better way to start new business instead of starting a franchise. People can
get a whole business from a former owner. According to a research, it would be
more successful than the franchise. This refutes the reading passage's claim
that a franchise can prevent the owners from taking risks.
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