The more computers and televisions are developed, the more advertising through the medium is increased. There are some discussions of influence of advertising. In my personal opinion, advertising has more negative aspects than positive ones to people's behavior for two reasons: It makes them waste their money and have misconceptions of products.
First of all, people will spend their money on needless products. When marketers make advertisements, they try their best to show their products as perfect ones by using colors or exaggeration. Then, consumers will be obsessed to products in them and will purchase products, not being able to overcome temptations. For example, when I was seven years old, I was in love with various kinds of toys. Whenever I turned on television, I could see lots of toys such as dolls, clay, and so on. In such advertisements, there were some children who played with them very happily. I wanted to buy them and pestered my parents to buy them almost everyday. My parents had no choice but buy them to me, even though they did not want to do.
Second, people may get lots of misconceptions to products through advertisements. Marketers want to gain more profits by selling more products. Because of their desires, they sometimes use exaggeration or lie about products. Consumers have no way to prove function or benefits of them, so they end up believing in them without no certainty. For instance, I bought a smart phone which had 3D functions last year. I really loved watching movies and wanted to enjoy them in 3 dimension. As a result, I bought them at extremely high cost. However, unlike my hope, I could not watch them specially because functions of it were very limited to only a few movies. I realized that I was not careful when I bought it by only trusting the advertisement.
To sum up, I firmly believe that advertisements are so negative to people's behavior. There are two reasons why I think this way. They make people spend their money on unnecessary products. Not only that, people may have totally wrong information on products. I insist that the government should try to regulate advertisements directly not to consumers have dissatisfaction anymore as soon as possible. I hope that improper advertisements are removed and guarantee customers to buy products in right ways.