▶ Topic :
As the world changes faster than ever before, the importance of advertisements is growing faster. Some people think that advertisements these days is not helpful because they always cheat on people to buy their products. However, in my opinion, recent ads can be trustful and helpful so that it is much more reliable than ads in the past. There are two reasons that I could discuss to support my opinion.
First, advertising today has more information about their goods than in the past. This is because Companies have no choice but to show much information of their products because, these days, people are getting smarter and they require companies to show more information of their goods. On the other hand, in the past when there is no using the internet services and lack of information about all things, it allows companies to be able to make their ads by concealing disadvantages of products. For example, my father bought a car last year by comparing differences of ads they showed to my father between other company’s cars. This motor company didn’t conceal the aspects of disadvantages of products because they already know my father had known about this car and can compare other company’s car. However, if my father had to buy a car about 20 years ago, motor companies could easily hide disadvantages of their cars because they think their guests have less information about their cars and they do not require to know details of their cars. Thus, even if companies want to hide drawbacks of their products, they have no choice but to show all information to fulfill their buyers requirements.
Second, advertisements these days are much more trustful. This is because, these days, the rules of media of the government have been strengthened because the government wants to reduce exaggeration of ads. Consequently, companies have to show their products sincerely with no containing lies. If a company make an advertisement and it contains a lot of things that is wrong, the government should ban this ads. For example, similar situation has occurred in Korea in 2007, a beverage company cannot show their ads on TV. The government of Korea said that this contains exaggeration of things and the information on this ads is far from the truth. After this issue, they decided to change a concept of ads and made a sincere ads. In other words, these days, there is only trustful ads on this earth.
Because of the reasons mentioned above, I strongly believe that advertisements these days are much more helpful than ads in the past for two reasons: much information and trustworthy. |