Your article really came to my mind. as a student and because my dream is to be a design manager in automotive industry, I agree with the sentence- to be more strategic. I really love being a designer deployed in the front lines participating in the process; finding solutions, but as you mentioned in the text, design managing might be more exciting- bringing out each crew's ability to apex, and in deliberate allocation of their aptitude making the best result.
I saw an article which consists of an interview with one of the Kia's designer, and he was asked to answer a very common question that how does he think about the opinion-the high demand in Kia's elaborate design attributes to Peter Schreyer effect.
He answered "I don't think so." Moreover, he added that most of the designers in Kia don't agree with the opinion and they all believe those cars are all designed by themselves, not Schreyer. They say he just "managed" the environment around them. He also claimed that Kia designers did have the ability of designing elaborate cars in the past before Schreyer being a Chief designer, the problem was because of the harsh environment in design field, the company gave the limit in design. When Schreyer became Kia's vice president, everything has changed, he made the company to invest most of their fundings to design field- he said.
Even though he did not participate in the actual design process, he made the great synergy of others. I think it's the most important factor that the manager should maintain and might be the most challengeable thing, but to me, it really comes with great excitement.
제발ㅜㅜㅜㅜzadok89@hotmail.com
design management라는 글을 읽고 써본 것입니다
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