Both the lecture and the reading hold different positions, respectively, on issue of opening one's own business or purchase a franchise from and established company has lower risks. The lecture's argument is formed around many points that are in direct contrast to the material in the reading passage.
First, the professor points out that the individual owner has unexpected chalenges about the goods and service. the professor also notes that they are not free from the product that offering from franchise. This directly costricts the claim in the reading that a franchise offer reliable products to first time business owners.
Second, the professor also argues that they frustrated their own marketing. According to the professor over the 60 percentages of their income have to pay for the advertising. They don't have individual business, so the money will pay back for the whole owner. This argument by the professor refutes the claim by the reading that franchise save on advertising.
Finally, the professor conclues by saying that it is unprofitable. the professor contends that they should charge to high. Thus the professor claims that the charging not will be able to return to keep whole owner's profit. Accordingly, this points by the professor challengs the reading which argues that franchisees have business security.
In conclusion, the reading passase presents three aspects with regards to the number of risks is lower for franchise owner. The professor's argument makes it clear that notes of these characteristics justify the reading passage's claim.
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