▶ Your Answer :
A recent research has shown that more than 98% of Americans have their own TV and TV broadcasts advertisements in every second. From this information, it is clear that TV advertisements have strong influence on our lives and the commercial companies can use it to make a lot of profit. Therefore I agree that advertisements are one of the most efficient ways to promote company’s product because they let people know its name and information and attract viewers to buy their products.
First of all, people tend to choose products which are familiar with them. In other words, they are not willing to pick a product unless they at least heard its name. For example, one of my friends and I went to a computer store looking for a laptop. There were too many shops and computers with different functions. My friend found a laptop which was really cheap and had a high quality. However, he could not buy it and hesitated since he had not heard of the name of brand and product. Finally, even though he had to pay almost double price to buy a laptop that was an well-known and a brand-new product and had similar functions to the first one, he did not buy the cheap one because he was suspicious about it. In this sense, it seems that you just watch some commercials before the movies or TV shows, but the products they are showing on TV to you are already incised in your brain silently.
Furthermore, firms attract its viewers to buy hiring and showing celebrities on their commercials. Some celebrities have a great number of fans and they pay attention to every single movement of their celebrities. That is the reason why so many celebrities are shown on advertisements. Let me take an example, in Korea, you can see so many celebrities on mobile phone commercials and the commercial company even gives a celebrity’s name to the mobile phone. Therefore, consumers call the phone by celebrities’ name naturally and some of them are willing to buy with nothing but celebrities’ name. With this evidence, you may have a lot of difficulties to sell your products without advertising.
In conclusion, we have been living in a flood of commercials these days inside our home and outside. Some people said that advertisements can cause bad influence on viewers unless they provide exact facts of their products. However, when it comes to profit for the company, a commercial is indispensable and highly recommended because it allows people to become familiar with and buy products showing their favorite celebrities. |