Most advertisements make products seem much better than they really are. Do you agree or disagree with this statement? 시험이 다음주로 다가왔습니다 작은 관심과 도움이 절실합니다 ;; 혼자 공부하는 군인이라, 어디 첨삭받을 기회가 하나도 없네요 ^^;; |
Everyday, we are exposed to numerous advertisements especially from TV which has great power to our lives. Some people might believe that most advertisements exaggerate their goods to sell and make more profits. However, to contrast to this view, I firmly argue that it is not true that advertisements make their products to be seen much better than really they are since it is illegal to deceive consumers and almost companies know that it would be irreparable damage to them to make cheating advertisements. First of all, in my country, we have the law for protecting consumers' right to know correctly. Many investigator exam products' capacities and compare to the advertisements. The company which tries to cheat by advertisements gets penalty to pay a huge amount of fortune and is ordered to amend those ads. To be specific, the survey, which is conducted by the association of Korean consumers in 2006, shows that many companies try to require to their advertisement agencies to make advertisement to advertise what they really are due to the penalties which is burden to them. Moreover, most of companies know what is better way to make profits. They already have experienced that if they cheat consumers they couldn't sell their products any longer because these days brand power become more important than ever. So they try to build trustful brand images which are directly affects the quantity of selling goods. For example, MICROSOFT, which is famous for incredible capacity to manipulate C.P.U the most important part of computer, makes people feel to purchase only their products because this company acquires buyers' trust. The company haven't made overstate or cheating but honest advertisements which allow them to get people's trust. To sum up, I strongly believe that most advertisements show what they really are because if they deceive consumers it is unlawful and there is no one who tries to worsen their brand images affecting selling products. Honest is the best way to improve brand images influential to make profits. |