The reading passage contends that being a franchise is beneficial in many ways. On the other hand, The lecturer brings up several points that contradict this argument.
First of all, the speaker argues that since the franchises are not the honor in a company, they cannot control any plans. they don't have any freedom to decide which product should be selected. They have to do things that they are told. This casts doubt on the reading, which states that the franchises can suggest the reasonable products to honors so that they can sell a big amount of them.
In addition, according to the lecturer, the franchises tend to be frustrated by approching to the marketing. they are not only pay for 6% of advertising fee to a company, but also they have to take care of themselves. This refutes the reading passage's assertion that since they don't have to be in charge of a big advertisement, it is a saving time.
The final point made in the lecture is that being a franchise is not profitable. It is because a big company is apt to advertise their products in nation, so they don't pay attention for the local area. So even though franchise pay for the advertisement, there is no returned benefit out of it. This rebuffs the reading passage's argument that the franchise is secured, and have a low rate to be failed. |