In the reading passage and lecturer discuss various aspects concerning a franchise. For the
most, while the reading passage clames three advatages of a franchise, the lecturer casts doubts that these statements are without grounds.
First of all, the lecturer states that since they are not their own business, franchisors have no opportunities to chose their own products. This clearly rebutes the reading passage's arguments that the first-time business owners chose a franchise due to the fact that they provide them with realable products.
Moreover, the lecturer denies the point in the reading passage that the franchisor do not need to waste time and money to advertise. The lecturer, for example, says that the franchisor often get frustrated becuase they are needed to pay for about sixty percentage of advertisement fee. Also, they acutally do not want national advertisement, but want local advertisement.
Finally, the lecturer doubts whether or the franchisor get aids a lot. As indicated by lecturer, since the franchisee was supported by franchishor, they should pay for service provide system, and these charge is too expensive. This directly contradicts the reading passage's claims that the franchisor help the francchisee in many ways.