Opinions are divided regarding whether most advertisements make products look better than they actually are. Personally, I totally agree with the above statement because the products of company is able to use sound and image on ads, and they exaccerate their products in order to enhance their interests as well.
First of all, advertisements attrack consumer by eploying sound or visual impact. In today's society, people are flooded with a variety of advertising which is made for drawing consumers' attention. In this point, It is magnificent sounds or vivid image that make products look good regardless of the actual look. According to a survey, released by Korean National Center, more than two third of the answered customers mentioned that they are likely spend more money on a products after watching the products' charming commercials. Based on this survey, this is because of the various impacts, such as beautiful graphic, gorgeous sounds, even voice of actor or actress.
Besides, making advertisment with better look is their aim in terms of maximizing company's profits. This company's clear goal is making more money, and the most effective tool is advertisement by putting all effort in to looking their products great as much as possible. Thus, it is often witnessed that there are some overvaluating themselves. For example, two years ago, I bought a beauriful bag after watching a commercial on television that was focused on durability and originality. I expected very much before I got the bag. However, I was taken aback when the bag was delievered. Because it neither strong enough to sustain my books nor was original brand. I was totally disappointed of the products and advertisment, and realized that almost every company use this exaggeration to make more interests.
In short, it is obvious that many of advertisment make item seemsbetter with up-to-date technical skills, and in order to enhance their profits as well. Consequently, we need to rely on our thoughts rather than untrustful advertisement when we go shopping. |