It hasn't been long time since people noticed that there happened the weird phenomenon especially in developed countries that people need to consume more and more, and never be satisfied with their condition. It hasn't been long since people noticed a new phenomenon especially evident in developed countries that people never be satisfied with their condition and want to consume moe and more. This is called 'Affluenza', nominated by a renowned Australian sociologist. Despite the ongoing controversy whether it really exists or not, I firmly believe that it is prevalent. its substance.
The first reason people cannot be satisfied with those they already acquired is stronlgly interconnected with their biological instinct. Human being is innately built up to get getting accustomed to with his/her surroundings, otherwise they can would suffer forever by a single stimulus. stimuli. Though this trait is beneficial sometimes to forget the hardships hardness of the life, however, it also provokes people to crave more and more. Whatever they got before, they will be accustomed with it and no longer appreciate it. them. Thus, people become less happy with their possession because it cannot provide any surprise to its owners anymore.
Not only the biological setting, the increased high standards criteria of the society also makes people ungrateful for unappreciated with what they have. This is more severe in developed countris because a (overall가 developed를 꾸미려면 부사여야되는데 형용사라서 그냥 빼도 의미 통하니까 뺄께요 ~) an overall developed society means that the criteria of 'normal' or 'median' is set up too high for people to meet. For example, in U.S. what "middle class" means is owning a fancy house in the suburb (suburban=형용사) suburban and a nice car, regardless of how it sounds surreal to the people in the 3rd world.
In addition, this high standard of living often results in the conspicuous consumption which drives people to eager more and more. The rampant urbanization led to the highly competitive atmosphere everywhere, thus people are trying to identify themselves by their possession. For example, they feel as if they were upgraded when they wear Channel or Prada. As a result, they need something more extravagant and luxurious, not the familiar things they have used until this morning.
To sum up, I strongly insist there exists the insane movement to make people unsatisfied with their lives and make them want need more nowadays. Because of this "Affluenza", I also assert that here we need some ways to stop this, unless we want to face the future that every resources is depleted up by the ceaseless desire of human being. |