▶ Your Answer :
The reading passage is talking about the benefit when the professor appear to TV. Because professor appear to broadcast, the professor itself can benefit by increase reputation, and the university too. Also, the public can benefit too by gain an real expertise and insight from professor rather than TV reporter. But the Lecture is questioning about who does really benefit? The Professor is skeptical about appear to broadcast. Because First, the professor actually cannot considered from serious important conference or academic journal. Maybe they can gain reputation from colleague professor, but they are not serious scholar, and they tend to be more entertainment rather than deep knowledgable scholar. As a result, the professor who appear to TV may considered to be less expertise, and hard to get money about research. And also, in order to appealing to TV, they need many times. Including on TV recording, they also need time for rehearsal, make-up for their appearance, traveling time, and figure out what to introduced in the television. This times decrease time with student and in the on-campus time. And Finally, the lecture is skeptical about Public benefit. The TV doesn't want a serious lecture in broadcasting, because it makes people bored easily. They want just a 'academic title', and the 'serious lecture'. So public can not attain the professors' appearing or their insight, they just get a background or brief explanation, which also can introduced by Tv reporter. In the sum of this, the lecture is saying that there is no actually benefit when the professor appearances to television. |
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