▶ Your Answer :Some people might think that commentaries
on websites or magazines catches customers’ mind and make customers end up
buying the products. However, in my onion, what truly makes a potential
customer purchase the goods is recommendations from friends. The reasons are
that friends can recommend based on one’s personal information and some reviews
from other source might not be objective. To begin with, friends can provide more detailed
reviews. It is hard to deny that the recommendation really works when it is
based on some one’s situations. Since friends are aware of what kind of
personalities one has and what one likes, they can give a proper recommendation,
which allows one to buy the item. For example, I am not knowledgeable and enthusiastic
about technology. One day I was looking for some information to buy a new cell
phone. Owing to a seller’s sweet commentaries, I almost bought a cutting edge
phone. However, my friend insisted that those kinds of smartphones were not
worth it since I would utilize only a few functions of those phones. Thus, it
ended up buying an ordinary phone that my friend recommended and I am truly
satisfied with it until now.
On top of that, thanks to the development of
the Internet, many people are aware of some reviews on some materials are not
reliable. Since people are well informed that magazines write an article and
take pictures to advertise products of sponsored companies. Also, even fake
reviews are prevalent on websites these days, so, people are more and more likely
to be dependent on friends’ reviews in this current society. For instance, last
year, my brother was fascinated in to Hong Kong style of clothes and trying to
purchase some. A great picture of Hong Kong style pants on magazine caught his
eyes. So, he searched some reviews of the pants of the shop on several websites
but all are for advertisement of the retailer. Due to bad memories after buying
a product based on fake reviews, he contacted his Hong Kong friend who
understood the fashion as well as his taste. Then owing to his friend’s
suggestion, he was able to find a better retailers that got along very well with
him.
To sum up, people feel that friends’ reviews
are more beneficial since they are based on consideration of my status and people
now know that some reviews on websites or magazines are not trustworthy. In
this regard, I firmly believe that people in this era are more likely to be affected
by their friends’ sincere opinion when getting something new. |