Some
entrepreneurs say companies might as well focus on the selling in trend to
gain as much revenue as possible. However, managers should have a far-sight in the manufacture area
by avoiding making ‘hot cake’ goods. Because, generally, the basic goal of the
a company is to
sustain in the market as long as possible, and to become a leader of
there.
To begin with, many a
companies always try to survive from the harsh
business environment. Specifically speaking, needs of the customers are so unpredictable that it is hard to forecast
precisely, which pushes the market into unstable
condition. Hence, if a manager just concentrates all resources to produce
commodity of the time, the company would not manage properly to unprecedented
situations resulted from the wavering economy. It leads to a the
company suffering suffers a loss at
margin by losing their sale domain or shrink market scale.
On top of that, by
avoiding solely the supplying of goods in trend
and contriving new ones, a firm can come to be a
top seller of the market. Generally speaking,
there is no one who does not want to be a leader in their field. Especially,
chief executives of the a company who
should compete with so many opponents are more eager to be a leaders of their market than others. Definitely, they can
achieve success by maximizing their current sales
in dominant state, but they might go through a stagnation, descend, or even go
bankrupt as time goes by. For example, Nokia, which was on acme of the
mobile market, has lost their fame and has been going through trouble by just
keeping an eye on manufacturing of their most popular item, while others had
been trying to invent a new commodity which has now been called smart phone
that has accounted for most of the mobile field. (문장이 너무 깁니다.) Although Nokia has been
struggling to recover their repute for quite a long time, it seems like that it
is hard to get a glorious time once again.
To sum up, a cooperation corporation which pursues profits in the business field should access production with
policies which make them last and help them become a sovereignty of their
market, not by chasing popular items in contemporary.