▶ Your Answer :
People today have watched a lot of advertisings. Some people think that television advertisings targeting children under the age of five should be allowed because they can get useful information from these. However, I don’t agree with it; there are two reasons.
First of all, young children under the age of five are not mature enough to distinguish which products actually they need. To be specific, they would want to have most of objects of advertisings which are very attractive to them since they have very intense desire to pretty and playful objects than adults. Also, they can ask their parents to buy the products regardless their needs and financial situations because they can’t control their needs as much as old people. For example, According to the Korean National survey company, 87% of children under the five pressed their mothers to buy them the lipsticks for adult women, when they watched television advertising of these. It means children can’t make right decisions if products they need or not. Therefore, I can say that advertising can cause children to impulse buy.
Furthermore, some advertising have wrong information to attract customers and young children could just trust these. In other words, there are many exaggerated advertisings, but young children would believe the information without doubts because they don’t have enough experiences and knowledge. For instance, I watched television advertising with my young cousin who is 4 years old. It said if you have the water color, you can paint like Picasso and they showed very nice paintings of children. She really wanted to have it and got it. But she realized she can’t paint like the children in advertising. So, I think television advertising for children should not be banned because they trust all information of television advertising which might be not true.
For these reasons, I think television advertising directed toward children under age of five should not be allowed.
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