▶ Your Answer :
As technologies develop, the ways people advertise changed over time. Before the media was introduced, most of advertisements were spread out by printing on paper. Now days, people use TV and the internet to advertise. Clearly, advertisements seem exaggerating the products, but actually they are not.
To begin with, customers know many advertisements make products much better. When getting information was slow and limited to certain people, most of people could not get even information from near village. They could get information from months ago since it took a lot of time to get to another place. However, faster communication technology changed our life. We can shift information from all over the place in the world. We can just type a word in a search box if we want to know. There are people who use products much earlier than others, and they write their opinion about in online. People can look them, and know how products actually look like. Advertisements in these days are just short videos that introduce the products, and people get actual information from people in online. Thus, advertisements cannot be exaggerated to deceive customers in these days. For example, many companies do not think that advertisements would not attract people. They know the media; especially internet is the best way to attract people. Some companies hire people secretly by paying them to pretend as they used products and write reviews in online. This shows that companies know the internet has become a powerful way to advertise.
In addition, companies have strategy that they should not exaggerate their products. Selling and purchasing was initiated hundreds years ago. People exchanged their products, and later on, when currency was appeared, they bought with the money. Even though way of purchasing changed over time, one thing never changed, valuing quality. People valued quality of products, not other aspects. If the product is high quality object, then people exchanged with same valued product or paid lots of money. In this day, quality of product is significant aspect that customers want. People became efficient that they consider the quality and purchase. If it is not qualified, then they would think expensive. The products are not sold all in one day, but they are kept made to sell to benefit a lot. Companies try to convince the customers with the high quality, so there should be no exaggeration about their products. For instance, Apple, a famous company for Ipod and Iphone, benefit greatly a year. Their success comes from the creativeness, but actually they do not exaggerate their product. When Apple introduce new product, the CEO of Apple shows up him on stage to explain the products to the people who attend the introduction of new product. By doing this, people are convinced since the head shows up him to use the product, which is not exaggerated as advertisements do.
To sum up, not as most people think, advertisements do not make their products better the actual. |