In the lecture, the speaker casts doubts on the point in the reading that buzz marketing is not an effective way to promote sale.
First, in the reading, the writer mentions that since buzzers who get some money from companies cannot do fair judgment, it is difficult to believe their comments. Meanwhile, the lecturer says that, contrary to the reading passage, not all buzzers tell a lie. Many buzzers are still free to tell their opinion, and do not hesitate writing a bad review. Furthermore, the lecturer says that the reason why companies pay money to buzzer is that they have few reviews.
Secondly, it is claimed in the reading that not all products are appropriate for buzz marketing. While high-interest products such as cars are suitable to use it, typical products are not suitable. Therefore, if companies take this method not concerning results, they will waste their time and money. On the contrary, the lecturer argues that every category of products can take an advantage by using buzz marketing. Nowadays, there are no restrictions of products to use this strategy. For instance, he asserts that a hot dog in the US has benefited from buzz marketing.
Finally, according to the reading passage, it seems clear that reputation earned from buzz marketing does not continue for a long time. If many people already use a product, it is no longer creative one. However, the speaker asserts that people have a tendency to listen carefully to their friends or families opinions, which can be spread all over the world. For these reason, he asserts that buss marketing can be alternation of traditional marketing strategy.
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