Most advertisements make products seem much better. |
It is generally said that most advertisements make products seem much better. Some people might disagree with this statement, because there are so many advertisements in this society that it cannot attract consumers anymore. However, I feel that still, advertisements play a key role in buying products for consumers very strongly. In this essay, I will clearly show and develop the two reasons to support my opinion. First of all, most of advertisements tend to attract consumers by elevating their grade and quality. In other words, ad makers design their ad, as if consumers feel that they are in upper class when they buy the products. It is a general picture that elegant movie stars in TV advertisement lure the emotion of viewers to promote them to buy the goods. Here is an example to plainly reflect this phenomenon. A refrigerator company used an ad model as Lee young-ae, one of the famous actresses in
Moreover, competition in advertisement field is fierce and severe in the modern society. It doesn’t take a genius to know that most of ad producers make a great effort to make their ads far better than competitors. Thus, these efforts naturally affect viewers who have purpose to buy the goods. Even though some people might say it is not necessarily true, the following example shows this phenomenon more clearly. The best of example of this is KTF, one of the largest communication companies in To summarize what I mentioned above, I strongly believe that most of advertisements boost the images of products to be attractive than they really are. This is due to the fact that not only do ad makers intentionally raise customers’ classes in order to increase sales volume, but also many companies use advertisements to compete with one another in the market economy. All things considered, I bet that effects to customers from advertising cannot be underestimated.
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